Paid media built around return, not reach
Most agencies report on impressions, clicks, and reach because those numbers always look good. We report on the one that pays your bills: return on ad spend in PKR. Every campaign is structured, tracked, and optimized toward cost per acquisition and ROAS — across Meta, Google, TikTok, and LinkedIn.
The Pakistani market has its own rules — cash-on-delivery, WhatsApp-led conversions, and data-conscious mobile users. We build funnels for how Pakistani buyers actually behave, not how a US case study says they should.
How our performance marketing process works
- Tracking foundation. We set up the pixel, Conversions API, and proper event tracking so every rupee is measured before we spend it.
- Funnel & creative. We build full-funnel campaigns and produce platform-native creative, iterating weekly on what’s working.
- Testing & optimization. Structured A/B tests on audiences, creative, and offers — we kill losers fast and scale winners.
- Reporting. Weekly ROAS reports in plain language, tied to revenue, not vanity metrics.
Why Karachi brands choose Zyniq for performance marketing
You get a team that lives in PKR economics — we know what a healthy CPM, CPC, and cost-per-lead looks like in this market, and we structure spend for COD and WhatsApp funnels. Transparent weekly reporting, and no hidden ad-spend markups.
Frequently asked questions
What is a good ROAS in Pakistan?
It varies by category and margin, but most Pakistani D2C brands target a blended ROAS of 3x or higher. The number that matters is blended ROAS across all channels and organic, not the inflated figure a single ad platform's dashboard reports.
What is the minimum ad budget to start?
Our management retainer starts at PKR 80,000 per month, and we usually recommend a separate ad-spend budget on top so there is enough room to test and scale. We won't take on accounts too small to deliver real results.
Which platforms do you run ads on?
Meta (Facebook and Instagram), Google, TikTok, and LinkedIn. We recommend the mix based on where your buyers are and your funnel, not a one-size-fits-all package.